Google chrome celebrated it's 10th birthday on the 4th of September, as some sort of strange backwards birthday where we get the gifts google has released a few updates. The list below will explain the changes made so far and briefly cover the changes that Google have planned for chrome's future.
Chrome has a new look across all platforms; desktop, Android and iOS. You'll notice a much more round UI will rounder icons, and a different colour pallete. All of this has been done to boost a users productivity and reduce the amount of things in the browser that can distract a user. Tabs for instance now take on a more smooth look making the favicons easier to see allowing users to navigate quickly and seamlessly across all tabs.
Chrome has decided to take on information management in the same manner as industry leaders such as lastpass and 1password. With improvements to password and data storage Chrome now allows users to complete forms and sign into frequently visited website smoothly and quickly. Chrome can now suggest passwords to a user when signing up to a new website, these passwords can then be stored inside of Chrome and used across all devices when signed into your Google account. To be secure on the web you need a strong, unique password and chrome wants to help you do that.
The address bar at the top of chrome is now being referred to as the 'Omnibox' and this is where Google want to serve it's users information instantly. When a user searches for a specific question or term that Google has data on (pulled from a reliable data source rich snippet) it will provide the user with instant information within the search bar. See the animated image below for a more accurate representation of this in action.
Everyone likes to use chrome in their own way, this is why Google have added more personalisation options. Users now have the option to create and manage shortcuts directly from the new tab page. If you needed an excuse to look at more pictures of your dog, you can now customize the background of a newly-opened tab with a photo of Fido.
While chrome has had a huge facelift and many imrpovements have been made to the UI and usability, many changes have also been made under the hood. Google stated the following in regards to their backend improvements in their blog:
We launched an ad blocker to keep you safe from malicious and annoying ads, helped move the web to HTTPS to keep you secure online, launched site isolation which provides deeper defense against many types of attacks including Spectre, and brought VR and AR browsing to Chrome. And we?re now rolling out a set of new experiments to improve Chrome?s startup time, latency, usage of memory, and usability.
As an agency we are extremely excited to see what else Google have up their sleeves for the coming updates with reference to their password managed 'Google Dino' we can't wait to see how this will affect password giants such as lastpass, dashlane and 1password.