Jersey born Nikki Smash picked up his first guitar, aged ten, when he began by emulating his dad. Playing in a band named “Mr. Rusty” Nikki’s dad would play loud Cream and Zeppelin, while Mum would listen to her lighter pop, such as Bon Jovi, Bryan Adams and Mötley Crüe. Uncle would try to push AC/DC. He played his first red and white Fender till his fingers were raw and blooded and was an Eric Clapton fan till he discovered Nirvana and experienced, like many others, the grunge-revelation.
We've been working with Nikki for a few years now, we've helped him develop his band branding and websites. We've also worked with Nikki to help him develop his own personal brand and website, the website we developed for Nikki allows people to learn more about Nikki and find out why he does what he does.